Blog Positioning – a Comparison

An interesting blog with a similar theme that I came across is:

Tracey Becker, the blog author, is a mother of three living outside of Chicago. She home-schools her children and is a co-producer of Listen To Your Mother Chicago. Her theme is similar to mine in that it discusses parenting and her journey as a mother.

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Above: Author Tracey Becker and her youngest daughter. 

One aspect about her positioning that I find great is branding herself as an expert. Today there are hundreds of thousands of “mommy blogs” circulating the web. It is difficult to pinpoint why readers should choose your blog and why they should be interested in what you have to say. Tracey does a good job demonstrating her personal motivations for creating the blog and also various recognition her blog has received.

For example, on the home page she has a banner signalling “Featured Mamapedia Blogger”.

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The also has three links to various television appearances and three links to articles/features written about her on the web. This is an excellent way to demonstrate credibility and to showcase her publicity.

This positioning approach is part of the reason I initially stumbled across her blog and took interest. By positioning herself as an influential voice in the mommy-blogging community, she differentiate herself from the masses and also highlights her accomplishments in order to instil trust and confidence in her readers.



3 thoughts on “Blog Positioning – a Comparison

  1. bodytalksblog says:

    Hello Melissa,

    When I first read your blog about Tracey being an “expert”, I thought that was a hefty word to throw around. Can you self proclaim being an expert? As much as I can self proclaim that I am a Queen! I do see your point thought that we are inundated with blogs, posts, comments, pages. How can we cut through the clutter, and get to where we want to be? Tracey does a good job of positioning herself as an expert, without going over-board. It helps that she does have a few accreditations! She still seems like a down to earth mama. Do you have any ideas how you could set yourself apart from other blogs similar to yours?


  2. nicoleleungblogs says:

    I definitely agree that it is more interesting to have a bloggers that actually blogs about their experiences and feelings with tips and advices more than just having only expert telling readers what they should or should not do. I think it is more attracting to readers too because sometimes experts might miss out on smaller details than what real mommies has experienced and since people have different opinions or advices its more convincing if the blogger has actual experiences.
    Great post!!


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